personalization

Quick Review

The skill provides a clear framework for ABM personalization with good structural organization and actionable steps. The description adequately signals when to use it, and the five-phase framework (persona mapping, offer alignment, channel adaptation, governance, experimentation) offers solid task knowledge. Structure is strong with distinct sections and referenced templates. However, novelty is moderate—much of this represents process guidance that a capable CLI agent could synthesize from general marketing knowledge, though the coordinated framework and templates do add efficiency. The description could be slightly more specific about automation capabilities or unique data integrations to improve clarity for invocation.